Advertising In Our Books
WHAT ARE HUNTER TRAVEL BOOKS?
Hunter has been publishing travel books for 13 years. Now well established in its field, its books have a reputation worldwide for providing accurate, up-to-date information. Hunter currently offers 200+ travel guides. Advertising in these destination-specific books offers great rewards for your business.
WHY WOULD YOU WANT TO ADVERTISE IN HUNTER'S TRAVEL BOOKS?
All of Hunter's travel books, including the Adventure Guides and the Alive Guides, are sold throughout the U.S., Canada, the Caribbean and Europe by an experienced team of sales representatives. They are purchased by all major chain bookstores, including Barnes & Noble, Borders Books & Music and Books-A-Million. In addition, Hunter is distributed by national and regional wholesalers, including Ingram and Baker & Taylor, the largest library book wholesaler in the U.S.
Hunter works with its authors in an ongoing promotional effort. Books are featured at all major bookshows throughout the U.S. and Europe. Authors take part in coffee-bookshop presentations and signings, and are sometimes featured on radio and TV shows. This type of exposure can benefit you too!
Not a magazine or newspaper tossed into the recycling bin at the end of the week, travel guidebooks are used as a constant reference source indefinitely as people plan this year's – and next year's vacation and business trips.
Publisher's Weekly (the industry's bible of what and who is hot in the world of books) recently featured Hunter's guides as part of their selected list of upcoming travel books.
Buyers of the book in which you place an ad are already interested in what you have to offer; they have invested $15 to buy the book on a specific destination. This type of direct-market advertising takes you straight to your customer. By using your ad to offer discounts, customers will be more likely to select you over your competitors.
WHEN & WHERE WILL YOUR AD APPEAR?
Your ad will appear in 3,000-5,000 copies of the book's first printing, as well as any additional print runs (we anticipate reprinting each book at least once in the first year). Again, you are advertising in a reference book, not a discarded magazine.
HOW MUCH WILL IT COST AND WHAT ARE YOUR OPTIONS?
The cost for advertising in one of Hunter's guidebooks is minimal, and discounts are available when advertising in more than one book. Remember, your ad will be seen again and again.
Hunter publishes guidebooks in various trim sizes. You can take a full page of ad space, including the inside front or back covers, for maximum exposure, or opt for a half-page or quarter-page.
Advertising space is not available in every Hunter guidebook. To learn more about this excellent advertising opportunity, including rates and publishing schedules, e-mail Comments@HunterPublishing.com.
